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Any item, product, or service that we wish to sell at a price higher than its cost to make a profit is called a business. In today's times for a business to flourish well, we need to do branding and packaging of our product to attract, retain and increase customers. These are two important parts of marketing, so now let's analyze the difference between the two:-

What is Branding?

To make a product easily identifiable, we need to do the branding of it. Branding is an effective marketing tool that helps in creating awareness of the product and establishes a long-time relationship with customers by identifying their needs and accordingly fulfilling their demands.

Branding involves giving a unique name, style colour to differentiate it from other products in the market and helping in creating a distinct name.

What is Packaging?

Packaging means covering or wrapping the product to give it a final look before presenting it to the customer. It is a most important tool to attract the customer and increase the sales of the product.

Let us now summarize the differences below