Flipkart has rolled out a new Feature "Flipkart Camera" to improve the shopping experience on its platform.

Flipkart has unveiled an AI-powered Flipkart camera feature to make shopping on the platform easier for consumers. Rather than imagining, shoppers would be able to try the items before purchasing. Since the debut of online e-commerce stores, most customers prefer to buy clothes online. On one hand, it has made it convenient for customers to choose and buy products from a broad range of collections at their leisure. On the other hand, we can't see how the products will look where we want to place them before they are delivered, which is a major disadvantage of e-commerce stores.

However, this new augmented technology will allow consumers to see how they will look while using the product they are purchasing, allowing them to make an accurate decision. Consumers can have a real-life shopping experience with this feature. This feature will assist you in making a well-informed decision. Currently, customers can use this feature when shopping for furniture, baggage, and major appliances.

Although, after some time, it is expected that the feature will also be available for clothing and trendy accessories. Apart from furniture, if you like make-up products, the "Flipkart Camera" feature can also be used to choose beauty products. Customers can see how the beauty products look on them by virtually putting them on their faces.

“We are always striving to create an equitable and engaging environment for consumers," Jeyandran Venugopal, chief product and technology officer, told in an interview. Through the Flipkart Camera feature, we wanted to bring this experience to another level by delivering in-home brand presentations within the comfort of a customer's home, allowing them to make an accurate buying decision. 

Although the feature is not new to us, a similar feature is already available on Nyka and Snapchat, where businesses have made a lot of profit by incorporating it into their online stores. According to a report, augmented technology assisted some businesses in the United States in recovering from losses caused during the Covid lockdown.

With the rising popularity of E-commerce, the demand for augmented technology to improve the shopping experience of consumers is also growing.