Apple launches new iPhone XS, XS Max and XR

Apple unveils the new models of iPhones in an event at Steve Jobs Theater, California. New models are named as iPhone XS and iPhone XS Max. They are said to be the most advanced iPhones yet.

Models are identical to previous models, the only upgrades are specifications like faster Face ID recognition, better water resistance, dynamic range display and better quality of sound from the speakers. New models also have a new A12 bionic processor from Apple that's the only 6-core chip with a 7 nm processor making it "by far the most advanced iPhone we have ever created" according to Tim Cook, CEO of Apple Inc.

XS Max is biggest in size yet with 6.5'' screen but the traditional width for the comfortable holding. Whether XS is still the same size of 5.8'' in size. Both models are available in three storage options - 64GB, 256GB, 

and 128GB with a starting price of $999 and $1099 respectively. Pre-order will start from Sept 14, 2018, while the shipping of the products will Sept 21, 2018.