As expected, 2022 has brought exciting innovations in UX web design trends that will help improve user experience and enhance personalization.

There are currently around two billion web pages in the world. Only if you combine technology with new design trends will you stand out from the crowd and create a great website where your products or services will shine. To get started, write down these visual and user experience trends so you can incorporate them into your marketing efforts.

Top UX Web Design Trends That You Must Look For

1. Bold colors and the psychological use of color

One web design trend in 2022 that will help you create an unforgettable website is color. Bold, bright and saturated tones will take over the pastel shades that many brands have been using in recent years.

However, it's not just about using bold colors, it's also thinking about how you're using color to create a certain effect on the consumer. Color psychology (the analysis of the impact that colors have on our feelings and thoughts) is making a comeback in 2022.

While the way people interpret color has a lot to do with their personal perceptions, there are also several general interpretations shared by members. of the same culture. For example, green is often associated with nature and eco-friendly products, while red tends to symbolize energy and passion.

User experience trends predictions for 2022 indicate that it is time to think about what you mean by your website colors and consider using some more powerful tones.

2. Customized Content

In 2022, websites are no longer static. You may have had the experience of returning to a web page you visited previously and finding that the design has changed, but if you look at it with a different browser, you will see the previous design again. This is because some sites take your browsing history into account and offer content tailored to each user.

Personalized content is particularly important on e-commerce sites as you can use it to showcase the products that are most likely to interest a given user and thereby increase conversion rates.

3. Artificial Intelligence

Artificial intelligence allows you to take your website content one step further. The use of data-driven artificial intelligence makes it possible to use machine learning to improve the user experience and customize the conversion process. For example, think about Amazon's product recommendation algorithms or Spotify's custom playlists.

When designing your site's user experience, consider how to use artificial intelligence to customize the experience as closely as possible to the visitor's interests. That way, you'll be offering more value than ever before.

4. Chatbots will become more human

Another fascinating UX web design trends is the use of artificial intelligence in chatbots. While it is true that this technology has been used on social media and websites for years, in 2022 we will see them evolve to become much more human-like.

As artificial intelligence and machine learning become more sophisticated, chatbots are becoming a more common way to offer personalized recommendations, assist customers in the purchase process, and resolve customer service requests.

In the coming years, chatbots will become increasingly capable of interpreting user behavior, being proactive and displaying their unique personalities.

5. Microinteractions

Microinteractions are a great way to add a personal touch to your website and improve the user experience. In essence, they are small animations that guide the user in different actions and thus, are included in the latest UI trends.

Some types of micro-interactions have been around for many years, for example links that change color when the cursor hovers over them, or the cursor itself changes depending on where it is placed. These details are now being extended to many more icons and elements on the site.

6. Smart Video

Video is already one of the star formats of the internet and its popularity has exploded on mobile devices. But in 2022, embedding YouTube videos on your website is no longer enough.

Instead, the age of smart video has arrived and that means finding more intentional ways to embed videos on websites. You no longer have to limit yourself to the embedded player format and you can use creative features like replacing the background image with a video.

7. Large images with text

The "hero images" (main image of a web page) are gaining prominence. In some cases, you may see "hero images" that take up the entire homepage for maximum impact. Well thought out, this feature can be essential to immediately capture the user's attention.

Another interesting web design trend is creating text-based "hero images", almost like a poster. This can include the bright colors that are all the rage in 2022. That way, you can create a different look for your website, quickly grab the visitor's attention, and get your message across.

8. Color gradients and the "Fogged glass" effect

These two user experience trends will help you create an even more attractive website in 2022.

Gradients have evolved from subtle effects to full-color image backgrounds. They can be used to add depth and texture or add a touch of personality to your website, especially when paired with large fonts.

On the other hand, recent advances in web technology have made it much easier to implement the "fogged glass" effect on websites. This lets you add color to different areas of the page without affecting the readability of the text and images that are placed on them.

9. 3D Images

3D elements are increasingly popular in user experience trends as technology has made them more accessible and they can also be interactive. Its main problem has always been slow loading times, which can negatively affect the usability of the site, but technological advances have lessened this obstacle.

3D can be used to give your website a modern look and to showcase your products in detail thanks to 360 degree photographs.

10. Hands-free control

The next step in the evolution of touchscreens is controlling a device without touching it. For example, you can take a selfie by simply tapping the camera, or manipulate the screen by waving your hand.

In recent years, more and more cell phones have been incorporating this functionality, so it's a good time to think about how you will adapt your website's usability to it.

Final verdict

2020 and 2021 have been some exciting years for the online world. 2022 is already bringing even more adventurous projects. Rule-breaking elements like asymmetry, bright colors, brutalism, and eye-catching animations will continue to grow in popularity over the next few years.

Who knows what might come next? We are certainly waiting for even more unconventional new art styles.